About Us

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Welcome to the new and exciting range of Richter Lures!

These high quality lures have been proven to be the ones to have on board whilst chasing pelagic sport fish.

The skirted lures range from the mighty Devious, a proven BIG marlin favorite, right down to the tuna slaying Junior Tornado. Our casting lures are nearly indestructible and will stand up to the toughest sport fish. From the ever popular ugly but deadly plugs to our beautifully finished sea iron range you are sure to find a lure that will not only catch fish but also not let you down no matter how remote your fishing spot.

Leveraging 25 years experience of experience in lure creation we have an extensive range of proven designs to suit all requirements. All lures are hand made to perfection, each and every resin head is hand poured, polished and painted to produce the highest quality of finish available on the market today. The chrome jet heads are turned out of marine grade brass, hand polished then chromed and are proven to be lethal on fast pelagic fish willing to chase high speed jets at speeds of up to 16 knots. The hand made precision of pushers, plugs, skirts and terminal tackle has made them Simply Irresistible to fish and fishermen alike.

We are proud that the Richter lure range is also complimented with hand made rigs, specifically designed for each lure and made out of only the highest quality stainless hooks and wire available. Our rigs cover the entire range from 14/0 for our large lures right down to 7/0 to suit the tornado range.

Richter lures have accounted for their fair share of record game fish and its not hard to see why when you watch their action in the water!

We have designed this site to make it easy to find what you are looking for, but remember if you have any questions or even if you just want to say "G'day" just email us at trade@richterlures.com - we would love to hear from you!